Our approach to Social Media Marketing.

Sometimes we write blogs to educate, sometimes we write blogs to inform, today’s blog however is to shamelessly plug ourselves! Why? you ask. Well sometimes you just need someone else to do it for you, and Social Media Marketing is one of those things. It can be so difficult as a business owner or marketing manager to constantly manage multiple social channels, create new content and deliver ROI for the time spent on all of this. We’ve written this blog to give you a quick overview of how the team at Pulp can help you achieve your business goals with the power of social media.

Find the right channel for your Audience.

You need to know which sites and apps drive traffic, as well as those that are most in demand from your clients or potential clients. Each social channel is designed for a specific purpose or market niche, with Facebook and Instagram being the heavy focus of most social media campaigns. However, it’s important to pick the right network, not just the most popular. Other important social networks include Pinterest, Linkedin, Tiktok, Snapchat or even Reddit, depending on your audience.

To work out which social media networks your services should focus on, we carry out a Buyer Persona Workshop to understand the needs of your target market. For instance, if you’re a B2B business then you are more likely to benefit from targeted Linkedin campaigns, vs an E-commerce brand that would benefit from more visual-based platforms like Instagram and Tik Tok.

Social Media Strategy & Planning.

Having a strong social media strategy is like building a strong foundation for a house. It is vital for ensuring that things run consistently and smoothly across the right channels with the right messages. We start our strategic process with a Content Strategy Workshop to understand what will work for you. 

Our approach to content marketing strategy is rooted in the inbound methodology. First designed by the team at Hubspot, Inbound is the method of growing your organization by creating meaningful, lasting relationships with consumers, customers, and clients. Our goal is to empower these people to reach their goals at any stage in their journey with you. It’s like marketing with a magnet, not a sledgehammer. 

Account/profile creation and branding.

We can help you get set up on Social Media if you’re not sure where to start. It’s super important to have amazing content from the get go, and that your branding is clear and consistent throughout. Also ensuring that all of the right contact details, links and other details are correctly set up are vital for potential customers to find you from your social platform. 

If you’re looking for advice on which social networks to use, as well as help getting started with setting up profiles and accounts, we can help you get started. Our services ensure that your social profiles work for the brand, are SEO-friendly and may even have some scheduled content to get you started in the first few weeks.

Content Creation.

Creating content for social media can be a daunting task for business owners and small marketing teams who don’t have the resources in house to be producing content for daily use. We specialise in developing social media content that is correctly targetted and formatted for each channel. Our goal is to maximise the use potential for each piece of content we create for you. Many of your clients will be looking for content they can use on social media. 

For example, there are certain dimensions to be met for images on different networks, rules, and best practice to take into account. And of course, various types of text formatting to consider. The character limit on Twitter may have been doubled, but it still requires careful consideration to craft a tweet that works.

Social Media Research and Analysis.

We work exclusively with Blackmarket Research to help you gain valuable insight into your clients, competitors and how you’re placed in the market. Most clients want to know about their audience and customers: their interests, behaviour and who they are. It is also extremely valuable to take a comprehensive look at how your competitors are using social media, who they’re tagging, who is engaging with them and what influencers they’re using. All of these insights can help you to guide your social media strategy in the right direction from the start, and provide a clear plan moving forward.  

Social Media Education & Consulting.

Social media can be pretty hard to get your head around, especially with how quickly the technologies change. Whilst you might use it in your personal life, business use of social media is a very different story and needs expert planning to succeed. Our Social Media Training and Consulting services can help to guide you in the complicated world of social media marketing. We can help you; stay on brand across the various platforms, adopt a more conversational approach, assist with creating a social media policy, empower employees to use social media, and even help you build a social media team.

Social Media Advertising.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social Media Advertising can be a great way to find and target your audience in specific areas, or to grow your following. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

If you’d like to find out more about how we can help you with Social Media Marketing get in touch, we’d love to help!